Winning the regional title of 'Best Practice in the Midlands', they then weny up against nine other regional winners to take the most highly prized accolade of the night - 'Best Practice in the UK'.

The annual Dentistry Awards were held on Friday 4th December at the Athena in Leicester. The event is the chance for the industry to celebrate and congratulate the best of the profession - every award this year was strongly contested.

The awards recognise that the team at Reece Associates have developed and launched the countries first ever Smilescool - a revolutionary concept for preventive children's dentistry. Industry experts and healthcare professionals already believe that Smilescool will be the vision for children's dental care across the UK over the coming years and these awards are further endorsement.

As Mike Reece (B.D.S.) explains "We are absolutley thrilled to win not only the Regional Award but the prestigious National UK Award. We have always believed in our dental practice and the benefits of Smilescool, but it is wonderful to achieve such amazing recognition from the profession and our peers. Preventive children's dentistry is my passion, and such a ringing endorsement for our Smilescool concept, further confirms my belief that everything we are doing to keep kids decay free is worthwhile and with hard work we can revolutionise the standards of care currently available."